Merchant Model vs Agency Model: What These OTA Terms Mean for Operators
Merchant model vs agency model in OTAs isn’t about who sets your price. It’s about who holds the payment, the chargeback risk, and the VAT liability.
Merchant model vs agency model in OTAs isn’t about who sets your price. It’s about who holds the payment, the chargeback risk, and the VAT liability.
OTA commission models for tour operators aren’t one number. This guide explains how they work, what platforms charge in 2026, and how to protect your margin.