Practitioner-led OTA strategy for tour and attraction operators
Commission structures, platform comparisons, and the numbers on Viator, GetYourGuide, Klook, and the booking software that connects them. Not affiliate marketing dressed up as advice.
Viator GetYourGuide Klook Civitatis Booking.com Commission models Distribution strategy Channel management Listing optimisation Reviews
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Review Response Templates for Operators That Don’t Read Like Templates
Read the guide →: Review Response Templates for Operators That Don’t Read Like TemplatesCopy-paste replies can get filtered on GetYourGuide. These review response templates for operators use fill-in slots so every reply sounds personal.
More guides
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Travel Trade vs OTA: Which Channel Earns Its Commission?
Comparing travel trade vs OTA for your attraction? Commission is similar. Cash flow, booking windows and hidden costs aren’t. Here’s…
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Klook Operator Guide: Should European Attractions List on Klook?
Around 80% of Klook’s customers are in Asia-Pacific. Our Klook operator guide helps UK and European attractions decide if listing…
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Measuring OTA Performance: A Practical Guide for Attraction Operators
Your OTA dashboards show what you sold, not what you kept. Measuring OTA performance properly means tracking net revenue per…
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Managing Reviews on OTA Platforms: A Practical Guide for Operators
Going from zero to 15 reviews can bring 4.5 times the bookings on GetYourGuide. A practical system for managing reviews…
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Civitatis Commission Rates: What Operators Actually Pay (and Get)
Civitatis commission rates aren’t published. Here’s what operators report paying, how free tour fees and payouts work, and how it…
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Booking.com Attractions Commission: What Operators Actually Pay
Booking.com Attractions commission has no published rate. See what operators pay via FareHarbor (20 to 25%), Viator and Klook, and…
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How to Optimise Your OTA Listing: A Practical Guide for Operators
The description is rarely the problem. How to optimise your OTA listing by finding what’s failing first: the search card,…
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OTA Distribution Strategy: A Practical Guide for Attraction Operators
OTAs took 37% of experience bookings in 2025. A practical OTA distribution strategy for attractions: channel jobs, source markets and…
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Civitatis Operator Guide: The One Rule That Decides Everything
Civitatis will only list one supplier per activity type per destination, and rejects 70-80% of applicants. Here’s what that means…