GetYourGuide Provider Rating: What It Is and What Else GYG Measures
The GetYourGuide Provider Rating is the average of your active customer reviews across all your activities. If it’s 4.0 or higher, GetYourGuide shows it on any new activity you launch, on the activity card, the activity page and at checkout, until that activity has three reviews of its own.
That’s the whole mechanism. It’s useful, but it’s narrower than most operators expect.
Operators ask how to raise their GetYourGuide “quality score”, and there isn’t one. There’s the Provider Rating, which only matters when you launch something new. And there are two hard limits, on cancellations and no-shows, that matter every day and can get your activities taken off the site.
This guide covers both: how the Provider Rating works and when it helps, the quality signals GetYourGuide actually measures you on, and where to check them in the Supplier Portal. All figures are as of October 2026. For the wider picture of selling on the platform, start with our GetYourGuide operator guide.
Key Takeaways
- The GetYourGuide Provider Rating is the average of your active reviews across every activity. At 4.0 or above, it shows on new activities until each has three reviews. Below 4.0, it isn’t shown at all.
- It’s a launch tool. GetYourGuide doesn’t say it affects search ranking, and once an activity has three reviews, its own rating takes over.
- GetYourGuide has no single quality score. It measures separate signals: the Provider Rating, each activity’s rating, a supplier cancellation limit of 1.0% and a no-show limit of 0.2%, both over a rolling 90 days.
- Miss those limits consistently and GetYourGuide can temporarily remove your activities. You can make your case by email, but GetYourGuide calls the final decision “non-negotiable”.
- On a product with 150 bookings in 90 days, one operator cancellation keeps you inside the 1.0% limit. Two take you over.
What Is the GetYourGuide Provider Rating?
The Provider Rating is GetYourGuide’s rating of you as an operator, built from your customers’ reviews. GetYourGuide’s help article on the Provider Rating describes it as an aggregated rating across all a supplier’s activities, designed to build trust in new activities that have no reviews yet.
How the Provider Rating is calculated
GetYourGuide takes the review ratings from all your activities and averages them. Only active reviews count, so a review that has been removed doesn’t.
Two things aren’t in the calculation. Reviews from other platforms aren’t imported, so your 2,000 TripAdvisor reviews don’t help here. And despite what some guides say, cancellations and response times aren’t part of it. Those are measured separately, as the section on GetYourGuide’s limits explains.
Where customers see it
The Provider Rating appears in three places on a new activity: the activity card in search results, the activity page, and the checkout page. Once that activity collects three reviews, their average replaces your Provider Rating.
The 4.0 threshold comes from GetYourGuide’s Growth Hub announcement in April 2025: suppliers with a 4.0+ average across their published activities get that rating shown on all their activity pages, new ones included. Below 4.0, a new activity launches with nothing.
Can you see your Provider Rating in the Supplier Portal?
Not under that name, as far as we’ve found. The closest figure is your overall review score in the Performance section, which shows an average rating across all your products.
GetYourGuide doesn’t say that’s the same number. Performance figures follow the date range you pick, while the Provider Rating uses all your active reviews. So treat the portal figure as a guide: set the widest date range you can, and if the result is anywhere near 4.0, assume you’re at risk.
Why the GetYourGuide Provider Rating Matters Most at Launch
A new activity starts with no reviews and converts badly. GetYourGuide’s own Growth Hub research says three reviews can triple a new activity’s conversion rate. Those are the platform’s figures, not independent research, but anyone who has launched on an OTA knows the direction is right.
The GetYourGuide Provider Rating fills that gap. Instead of a blank space where the stars should be, the traveller sees your track record. For an operator who launches often, with seasonal products, new time slots set up as separate activities, or a second city, that’s worth a lot. For an operator with one long-running tour, it barely matters.
There’s a catch. Because the rating is an average across everything you sell, one weak activity drags it down for every launch that follows.
Take a hypothetical Lisbon operator, Marco, with two activities. His food tour has 120 reviews averaging 4.6. His sunset tuk-tuk tour had a bad season with an unreliable driver and now has 140 reviews averaging 3.2.
If GetYourGuide weights the average by review count, which its wording suggests but doesn’t confirm, Marco’s Provider Rating is about 3.85. When he launches a third activity, a wine tasting, it goes live with no rating on show. The tuk-tuk tour is costing him conversions on a product it has nothing to do with.
Marco has two fixes: improve the tuk-tuk tour’s rating, or retire it before launching. Either way, check where you stand before you launch, not after. For the review side, our guide to getting more reviews on Viator and GetYourGuide covers what GetYourGuide allows.
Does GetYourGuide Have a Quality Score?
No. GetYourGuide doesn’t publish a single quality score. It measures operators on separate signals: the Provider Rating, each activity’s review rating, a supplier cancellation limit of 1.0%, a no-show limit of 0.2%, and its listing quality guidelines.
Some of these are shown to travellers. Some only you and GetYourGuide see.
| Signal | Applies to | Who sees it | What happens if it’s poor |
|---|---|---|---|
| Provider Rating | You (all activities) | Travellers, on new activities | Below 4.0, new activities launch with no rating |
| Activity rating | Each activity | Travellers | Lower ranking; recent reviews count more |
| Sub-ratings (service, organisation, value, safety) | Each activity | Travellers | Shown separately; don’t change the overall rating |
| Supplier cancellation rate | Your activities | You and GetYourGuide | Above 1.0% consistently: temporary removal |
| No-show rate | Your activities | You and GetYourGuide | Above 0.2% consistently: temporary removal |
| Activity Quality Guidelines | Each listing | GetYourGuide reviewers | Listing rejected or sent back for changes |
Only two of these have published limits, and missing them can get your activities removed. They’re the ones to watch.
The Two Limits That Can Get Your Activities Removed
GetYourGuide’s Performance Quality Standards (updated May 2026) set two limits for every supply partner, both measured on a rolling 90-day basis. Failing to meet them consistently “may result in the temporary removal of activities from the platform”.
Supplier cancellation rate: 1.0% or lower
This counts bookings you cancel for reasons that aren’t force majeure. GetYourGuide’s own examples are lack of availability, vehicle issues, and asking the traveller to cancel. That last one catches people out. Asking a guest to cancel so the cancellation shows as theirs still counts against you.
Force majeure doesn’t count: bad weather, natural disasters, war, strikes and government action. The rate is calculated on the date of cancellation, not the date of the activity.
I once watched a sales team at an attraction try exactly that workaround: ringing guests and asking them to cancel through the OTA app so the cancellations wouldn’t land on the operator’s record. It worked for about a month. Then the platform’s account manager called, because the guests had told the platform who asked them to cancel.
No-show rate: 0.2% or lower
The GetYourGuide no-show rate isn’t about guests who don’t turn up. Here, a no-show is a booking GetYourGuide fully refunds because the customer says you weren’t at the meeting or pick-up point. It’s calculated on the travel date.
GetYourGuide lists the usual causes: not being at the meeting point, arriving late without telling travellers, being at the wrong location, and unclear meeting instructions. Most of these are a listing problem before they’re an operations problem. A meeting point described as “outside the main entrance” of a station with four entrances will use up a 0.2% allowance quickly.
What the limits look like in bookings
Percentages hide how small these allowances are. Here’s roughly what each limit allows over 90 days (hypothetical volumes; GetYourGuide doesn’t publish its exact formula, so treat these as a guide):
| Bookings in 90 days | Operator cancellations allowed (1.0%) | No-shows allowed (0.2%) |
|---|---|---|
| 50 | 0 | 0 |
| 150 | 1 | 0 |
| 500 | 5 | 1 |
| 1,500 | 15 | 3 |
A small operator has almost no margin. Consider a hypothetical kayak operator in Kerry, Tomás, with 140 bookings in the last 90 days.
In August a guide calls in sick and he cancels one departure. A week later his van breaks down on the way to a pick-up and he cancels another. Neither counts as force majeure (GetYourGuide names vehicle issues specifically), and two cancellations on 140 bookings is 1.4%. He’s over the limit until the first one rolls out of the 90-day window in November.
Our guide to handling OTA cancellations covers how to cancel less, from setting capacity correctly to switching on weather settings. To see how many more cancellations your own listing can take, use our free OTA listing audit.
What Happens If You Miss GetYourGuide’s Performance Quality Standards
GetYourGuide says it reviews its active suppliers on a 90-day rolling basis. Besides cancellations and no-shows, it tracks reviews and “whether experiences are fulfilled according to their product descriptions”. Activities that consistently underperform may be deactivated.
Its help article on suspension and deactivation sets out what happens:
- Temporary suspension: no new bookings from the suspension date. Existing bookings may go ahead, but GetYourGuide can cancel them and refund customers. Scheduled payouts usually continue. You may have to meet specific requirements before you’re reinstated.
- Permanent deactivation: your activities and content are removed and the agreement ends. This can happen immediately in severe cases, or with 30 days’ notice without a specific reason.
In both cases you can present your case by email. GetYourGuide also says the final decision is “non-negotiable”.
This is the part of the relationship where the operator has least power. There’s no formal appeal stage beyond that email, and no independent review. The only real defence is staying well inside the limits, so a bad week doesn’t become a suspension.
Where to Check Your Quality Signals in the Supplier Portal
Everything above sits in Performance in the Supplier Portal (it used to be called Analytics). The business view covers all your products, and the product view covers one at a time.
Customer feedback metrics include your average rating, number of reviews and percentage of low ratings. The cancellations area shows your cancellation rate and no-show rate. Data updates once a day.
For what the rest of the dashboard tells you, from impressions to booking window, see our guide to GetYourGuide analytics. For how GetYourGuide fits alongside your other channels, see measuring OTA performance.
GetYourGuide Recommended Actions
At the bottom of the Performance pages are GetYourGuide Recommended Actions (formerly called Insights). There are two kinds:
- AI-generated actions come from patterns in customer contacts and reviews, or from automated checks for contradictions and unclear information in your listing.
- Curated actions are based on your product and its category, or come from customers and GetYourGuide’s auditors who spot a problem.
GetYourGuide suggests resolving them within 30 days, and you can dismiss one that doesn’t make sense, with a reason.
Do the AI-generated ones first. They usually target the confusing details that cause complaints, low ratings and no-show claims. Treat the curated ones with more care: GetYourGuide’s own help article says they’re “aimed mainly at driving revenue growth”. That’s GetYourGuide’s revenue too, so check whether each suggestion suits your margins before you act on it.
Review Summaries and the Competitor Report
Two newer tools cover only some activities. Review Summaries use AI to pull common complaints from your reviews, but only for products with a lot of negative ones. The Competitor Report, still in limited testing, compares one activity with three to six similar ones once every 30 days. GetYourGuide itself suggests checking its claims against the competitor’s live listing.
The “Likely to sell out” warning
This badge is a warning to you, not a reward. GetYourGuide’s demand forecast thinks a date will sell out, and it recommends adding capacity.
Its reasoning matters: frequent sell-outs lower your conversion rate, which can hurt your ranking. If you keep GetYourGuide availability tight to protect direct bookings, that’s a fair commercial choice, but this is the ranking cost you’re accepting. Our guide to how OTA ranking algorithms work explains why conversion carries so much weight.
A Monthly Quality Check for GetYourGuide
Ten minutes in the Supplier Portal once a month covers it:
- Check your overall review score in Performance, with the widest date range. It’s the closest figure you’ll get to your Provider Rating. Is it comfortably above 4.0? If not, find the activity pulling it down.
- Check your cancellation rate and no-show rate against 1.0% and 0.2%. Work out how many cancellations you have left before the limit on each product.
- Look for cancellations about to roll off. A cancellation from 85 days ago will soon stop counting. One from last week will count until three months from now.
- Clear any Recommended Actions older than 30 days, or dismiss them with a reason.
- Reply to new low-rated reviews and fix the cause. Our guide to managing reviews on OTA platforms covers how.
- Check upcoming dates for “Likely to sell out” warnings and add capacity if you can.
- Before any launch, check step 1 first. If it’s near or below 4.0, assume your new activity will go live with no rating on show.
Questions About the GetYourGuide Provider Rating
Is the Provider Rating the same as my activity rating?
No. Each activity has its own rating, where recent reviews count more. The Provider Rating combines your active reviews across all activities and only appears on activities with fewer than three reviews.
Do cancellations affect the GetYourGuide Provider Rating?
Not directly. The Provider Rating is built from reviews only. Cancellations have their own 1.0% limit. But GetYourGuide’s review guidelines say reviews can cover the whole booking, including cancellation and refunds, so a badly handled cancellation can still reach your ratings.
Does the Provider Rating improve my ranking?
GetYourGuide doesn’t say so. Its ranking help article names activity performance (revenue and conversion rate), availability and customer review scores. The Provider Rating can help a new activity convert, and conversion feeds ranking, but that’s an indirect effect.
Does GetYourGuide have a badge like Viator’s Badge of Excellence?
Not for quality. The only operator badge we’ve found is “Official Ticket” or “Official Tour”. It’s limited to official distributors and authorised resellers selling standalone entry tickets to fixed attractions such as museums and landmarks, and only if all your activities qualify. If you sell on both platforms, our guide to the Viator Badge of Excellence covers Viator’s equivalent.
Watch the Limits Monthly, the Rating Before Every Launch
The GetYourGuide Provider Rating is a launch asset. Keep your average above 4.0 and every new activity starts with your track record instead of a blank space. Let it slip and the next launch starts from zero.
The limits are the bigger risk. A 1.0% cancellation limit and a 0.2% no-show limit leave a small operator room for one bad week, maybe. Open Performance in your Supplier Portal today, note your cancellation rate on your best-selling activity, and work out how many cancellations you have left in the current 90-day window. That number is what you’re managing. Our GetYourGuide operator guide covers the rest of the relationship, from commission to payouts.
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