This OTA listing audit checks a Viator or GetYourGuide listing against the rules each platform publishes, from cancellation limits and booking cutoffs to titles, photos and the meeting point. Answer each check, add your last 90 days’ numbers if you have them, and you get a fix list in order of impact, plus a score.

How to use the OTA listing audit

Pick the platform, then work through the eight steps with your extranet open. The steps follow the audit order in our guide to optimising your OTA listing: settings that can switch a listing off come first, then the search card (title and first photo), then the page that converts. If you’re not sure about a check, mark it “Not sure”. It goes on your list as something to look up, not a fix.

If you know how your listing is performing, answer the question at the top. A listing with plenty of impressions but few clicks has a search-card problem, and one with plenty of clicks but few bookings has a page problem, so the audit moves the matching fixes up your list. On Viator, the Badge of Excellence panel shows which of the six requirements you meet and how many cancellations you can absorb before you lose it.

Where the rules come from

Every check comes from a rule we’ve already sourced in one of our guides, and each one links to the guide that explains it. In brief:

• Cancellations, no-shows and weather: GetYourGuide’s 1.0% and 0.2% limits and Viator’s 15%, 5% and 2% levels, all over a rolling 90 days. See how to handle OTA cancellations.
• Titles, options and settings: GetYourGuide’s activity quality guidelines and Viator’s quality levels. See how to optimise your OTA listing, our Viator supplier guide and our GetYourGuide operator guide.
• Photos: each platform’s published specs and counts. See best photos for OTA listings.
• Descriptions: GetYourGuide’s text rules (labels, contact details, original work). See how to write an OTA product description.
• Reviews: each platform’s tools and rules. See how to get more reviews on Viator and GetYourGuide and the Viator Badge of Excellence.

Rules were checked in October 2026 against the platforms’ own pages, including GetYourGuide’s activity quality guidelines and performance quality standards, and Viator’s Badge of Excellence page. Platforms change them, so if a threshold in your extranet differs from the one here, go with the extranet.

What the audit doesn’t check

It checks what you control on the listing. It can’t see your ranking, how your price compares with competitors, or what changed in your market last month. For how the platforms rank listings, see how OTA ranking algorithms work. To check whether a fix actually worked, compare your numbers for two to four weeks before and after it, as our guide to measuring OTA performance explains.

OTA Listing Audit FAQ

Is the OTA listing audit free? Is my data saved?

Yes, it’s free, with no sign-up. Your answers are saved in your own browser so you can come back to them, and nothing you enter is sent to us or anyone else. “Start again” clears them.

How is the score worked out?

Each check carries 3 points if it can switch a listing off or cap its visibility, 2 if it decides clicks or a quality level, and 1 for conversion polish. The score is the share of points you meet. The weights are our editorial judgement, not a platform formula, so use the fix list as your guide and the score to track progress.

Does it work for Klook, Civitatis or Booking.com?

Not yet. The eight steps still apply on any platform, but the thresholds differ. See our Klook operator guide and Civitatis operator guide for their rules.

How often should I audit a listing?

Once a season, and after any big change: a new product, a new cutoff or policy, or a sudden drop in bookings. Start with your best seller.

Selling on several platforms? Our OTA commission calculator shows what you keep from each booking on each one.