Merchant Model vs Agency Model: What These OTA Terms Mean for Operators
Merchant model vs agency model in OTAs isn’t about who sets your price. It’s about who holds the payment, the chargeback risk, and the VAT liability.
Merchant model vs agency model in OTAs isn’t about who sets your price. It’s about who holds the payment, the chargeback risk, and the VAT liability.
OTA commission rates compared across Viator, GetYourGuide, Klook, and more, the real cost per platform once promotions and payout timing are counted.
Net rate vs gross rate tourism: two pricing models in every OTA contract. Here is what each means, how the maths works, and which platforms use which.
OTA commission models for tour operators aren’t one number. This guide explains how they work, what platforms charge in 2026, and how to protect your margin.
Viator’s standard commission rate is 20%, but most operators end up paying more. This guide covers the full Viator commission rate structure: the base rate, how the Accelerate program raises your effective cost, the $29 listing fee introduced in 2025, and when you actually get paid.
This Viator supplier guide covers commission rates, ranking factors, contract terms and cash flow realities. What the platform won’t tell you, from an operator’s perspective.