OTA Contract Terms to Watch Out For Before You Sign
The OTA contract terms that cost operators most: rate parity, Viator’s 2026 pricing change, termination, liability, content rights and customer contact rules.
The OTA contract terms that cost operators most: rate parity, Viator’s 2026 pricing change, termination, liability, content rights and customer contact rules.
OTAs took 37% of experience bookings in 2025. A practical OTA distribution strategy for attractions: channel jobs, source markets and concentration risk.