Which OTA should you list on? It depends mostly on where your visitors come from, then on what you sell and what your margin can take. This platform finder asks about all three and sorts nine platforms into three groups: start here, worth a trial, and not a fit for now. Every result comes with its reasons.

Which OTA Should I List On? How to Use the Finder

Answer the seven questions below. Questions 1, 3, 4 and 5 are enough for a first shortlist, and the rest sharpen it. For question 3, use real data if you have it: last year’s bookings by nationality from your booking system, ticket scans or OTA reports. It changes the answer more than anything else.

Tap “Why not?” on any platform in the last group to see what ruled it out. Some reasons are hard rules, like GetYourGuide’s removed categories or Trip.com’s 180 days of trading. Others just mean your answers don’t point that way.

Where the rules come from

Every result comes from our platform guides, and each platform name in your shortlist links to the guide behind it. In brief:

• Viator and GetYourGuide: who each one suits, GetYourGuide’s eligibility rules and the categories it removed in July 2024. See our Viator supplier guide, GetYourGuide operator guide and Viator vs GetYourGuide.
• Klook and Trip.com: Asia-Pacific and Chinese travellers, and Trip.com’s 180-day trading rule. See our Klook operator guide, Klook vs GetYourGuide and Trip.com operator guide.
• Civitatis: Spanish- and Portuguese-speaking travellers, free tours and the one-provider-per-activity rule. See our Civitatis operator guide and Civitatis vs Viator.
• Musement, Booking.com and Tiqets: package holidays, the routes onto Booking.com, and ticketed venues. See our Musement operator guide, Booking.com Attractions guide and Tiqets commission guide.
• Airbnb Experiences: host-led small groups and the 10-guest cap. See our Airbnb Experiences operator guide.

Where a platform publishes a rule itself, we’ve used its own terms. Civitatis’s provider FAQ says it never lists the same service with two providers in one destination, and Trip.com’s supplier sign-up page asks for at least 180 days of trading.

Commission ranges and payout terms match our OTA commission calculator. Rules were checked in October 2026. Platforms change them, so check the current terms before you apply.

What the platform finder can’t tell you

It can’t see how crowded your category is on each platform, whether Civitatis already has a provider for your activity, or what a platform’s account manager will offer you. It also can’t tell you how much to sell on each one. Our guide to OTA distribution strategy covers how to balance your channels, and once you’re listed, our OTA listing audit checks each listing against the platform’s rules.

Platform Finder FAQ

Is the platform finder free? Is my data saved?

Yes, it’s free, with no sign-up. Your answers are saved in your own browser so you can come back to them, and nothing you enter is sent to us or anyone else. “Start again” clears them.

How are the results worked out?

Each platform scores points for answers that match who it suits, according to our guides. Your visitors’ home markets carry the most weight, then your product, then where you operate. Some answers rule a platform out completely. Platforms with the strongest match go in “Start here”, up to three of them. The weights are our editorial judgement, not platform data, so read the reasons rather than the order.

Why is Booking.com never in “Start here”?

Because most operators can’t sign up with Booking.com Attractions directly. You reach its customers through Viator, Musement or Klook, through the FareHarbor Distribution Network, or by direct contract if you’re a large operator with an iconic product. The finder shows it as a route to consider, not a first platform.

Should I list on every platform that fits?

Not at once. Start with one or two, connect a booking system so they can’t sell the same slot twice, and add more once those run smoothly. Track each platform separately for a season before deciding where to grow.

Already chosen? See what you’d keep from each booking with our OTA commission calculator.