Klook vs GetYourGuide for Operators: Which Should You List On?
For most operators in Europe, the UK or North America, the Klook vs GetYourGuide question has a quick answer: GetYourGuide first, Klook as an add-on for Asia-Pacific visitors. For operators in Asia-Pacific, it’s often the other way round. The real decision depends on where your experience is and where your visitors come from, not on which platform is “better”.
That’s not what you’ll find if you search the question. Almost every Klook vs GetYourGuide comparison online is written for travellers hunting the cheapest skip-the-line ticket. None of them tell an operator what each platform charges, how it pays, what the contract says or how long it takes to get listed.
This guide does. It sets out both platforms side by side as of October 2026, then gives you two decision paths: one for operators in Europe and North America, one for operators in Asia-Pacific. If you’re already set on one platform, our Klook operator guide and GetYourGuide operator guide cover setup in detail.
Key Takeaways
- Klook vs GetYourGuide is mostly a question of geography: about 80% of Klook’s customers are in Asia-Pacific, while GetYourGuide’s demand is strongest in Europe and growing fastest in North America
- GetYourGuide’s commission is 25 to 30% (30% default); Klook’s isn’t published but is commonly reported at 15 to 25%, and neither charges a listing fee
- GetYourGuide publishes its full supplier terms, including a narrow parity clause and 30 days’ notice to end the agreement; Klook’s merchant terms are agreed during onboarding, so ask for them in writing
- GetYourGuide’s terms are explicitly non-exclusive, so listing on both is allowed, and for operators with mixed European and Asian visitors it’s usually the right answer
- Getting listed on Klook takes around two to four weeks, including a commission negotiation; GetYourGuide’s timing depends mostly on how fast you supply verification documents
Klook vs GetYourGuide at a Glance
| Klook | GetYourGuide | |
|---|---|---|
| Founded | 2014, Hong Kong | 2009, Berlin |
| Scale | $2.5bn gross transaction value in 2024; $2.3bn gross bookings in the first nine months of 2025, up 31% | Over €4bn gross merchandise value and 33 million experiences booked in 2025 |
| Core audience | Asia-Pacific (around 80% of customers); US growing | Europe and North America; North America growing fastest |
| Commission | Not published; commonly reported at 15 to 25% | 25 to 30% (30% default) |
| Listing fee | None | None |
| Who takes payment | Klook; you invoice Klook under your contract | GetYourGuide, “in the name and on behalf of” the operator |
| Payout | Monthly; cycle not published | By the 5th business day of the month, or twice monthly for a 2% fee |
| Supplier terms | Not published; agreed at onboarding | Published in full |
| Parity | Terms not published; customer best price guarantee | Narrow: price and conditions vs your own online shops |
| Notice to end | Per your contract | 30 days |
| Exclusivity | Not published; check your agreement | Explicitly non-exclusive |
| Time to list | Around two to four weeks | Depends on document verification |
Figures as of October 2026. Commission rates are as reported in our platform guides; check your own contract.
Which Is Better for Operators, Klook or GetYourGuide?
Neither is better across the board. GetYourGuide reaches more travellers from Europe and North America and publishes clear, fixed terms. Klook reaches Asia-Pacific travellers that GetYourGuide largely doesn’t, and its commission is often reported lower. Choose by your visitors’ origin first, then by product type.
The two platforms rarely compete for the same traveller. A family from Singapore planning a week in London is far more likely to open Klook than GetYourGuide. A German couple booking a day trip from Rome will almost certainly start on GetYourGuide or Viator. When you choose a platform, you’re mostly choosing which of those travellers you want to reach.
Who Books on Each Platform: Europe vs Asia
GetYourGuide: European and North American demand
GetYourGuide is the bigger business by some distance. It passed €1bn in revenue in 2025 and says it booked over 18 million experiences in the first half of 2026 alone. Its gross merchandise value grew 27% year on year, and North America grew faster still, at 34%, according to a July 2026 update from its chief executive.
What that means for operators: GetYourGuide brings you European and, increasingly, American travellers. It’s especially strong for skip-the-line tickets, guided city tours and day trips in Europe’s big destinations.
Klook: Asia-Pacific travellers, mobile first
Klook is smaller but growing quickly. About 80% of its customers are based in Asia-Pacific, and it holds less than 1% of the global experiences market, according to Fortune (July 2026). Its gross bookings still grew 31% in the first nine months of 2025. Klook filed for a US stock market listing in November 2025 and has since delayed it.
Klook’s travellers book on their phones, often after arriving, and they buy a lot of attraction tickets, passes, transport and transport-inclusive day tours. Klook also pushes demand through its Kreators programme, which it says has over 30,000 creators in 88 markets. For a European attraction, Klook’s real value is reaching visitors from Hong Kong, Singapore, Korea, Taiwan and Malaysia, who may never see your GetYourGuide listing.
Klook vs GetYourGuide Commission and Payouts
GetYourGuide’s commission is 25 to 30%, with 30% the default for new suppliers. Klook doesn’t publish a rate. Operators and booking-software providers commonly report 15 to 25%, negotiated during onboarding.
Neither platform charges to list. Our guides to GetYourGuide commission rates and Klook commission rates cover the detail.
A simple example (hypothetical): an Edinburgh attraction sells a £40 ticket. At GetYourGuide’s 30% default, it receives £28. At a Klook rate of 20%, it receives £32. That £4 difference only matters if Klook can sell the ticket at all, and in Edinburgh, that depends on how many of your visitors come from Asia.
Payouts work differently too. Under its October 2026 terms, GetYourGuide pays by the fifth business day of each month for the previous month’s completed bookings. You can opt for twice-monthly payouts, at a 2% processing fee. Klook pays monthly, by bank transfer or PayPal, but doesn’t publish the exact cycle, so confirm it before you sign.
Both platforms take the customer’s money at booking. The difference is whose sale it is on paper. GetYourGuide’s terms say it makes the sale “in the name and on behalf of” the operator and collects payment for you. With Klook, you invoice Klook for the bookings under your contract. Our guide to the merchant model vs agency model explains why that can change who carries chargebacks and tax questions, and why your contract matters more than the label.
Contract Terms: Published vs Negotiated
This is the difference most Klook vs GetYourGuide comparisons miss. GetYourGuide publishes its supplier terms in full; the current version is dated 1 October 2026. Klook doesn’t publish its merchant terms. You see them during onboarding.
GetYourGuide’s terms tell you before you apply that:
- Parity applies. Section 5.4 requires your prices, availability, amenities and restrictions on GetYourGuide to be equal to or better than on your own online shops. It’s narrow parity, so other OTAs and offline sales aren’t covered.
- The agreement is non-exclusive. Section 16.1 says you may sell through other marketplaces, “including competitors of GetYourGuide”.
- Either side can end it on 30 days’ notice. Breaches get a written notice and seven days to fix them.
- You can’t market to GetYourGuide customers or encourage them to book outside the platform (section 5.1).
With Klook, you’re agreeing terms you haven’t seen in advance, so ask for the full merchant agreement in writing before you build listings. Check the notice period, cancellation and refund rules, payout timing, and any clause about prices on other channels.
On that last point, Klook advertises a best price guarantee to travellers. Third-party reviews report that it refunds the difference when a traveller finds the same booking cheaper elsewhere, including directly with the provider. So even without a published parity clause, a cheaper price on your own website is likely to be noticed. Our guide to OTA rate parity explains how these guarantees and clauses work in practice.
Getting Listed on Klook and GetYourGuide
GetYourGuide accepts businesses that directly operate their own tours, activities or attractions. You’ll need business registration, liability insurance where required, and a bank account in your operating currency. Resellers and companies packaging other operators’ experiences aren’t eligible. Approval can be quick; document verification and the first listing review take longer.
Klook wants a registered business, a business registration certificate and a completed business questionnaire. Klook’s business development team then reviews the application and negotiates commission with you before you build listings. Expect around two to four weeks from application to going live.
Both platforms connect to the main booking systems, including Bókun and Rezdy, and GetYourGuide says it integrates with over 100. If you’re adding a second platform, connect it through your booking system or a channel manager rather than managing availability by hand. Double bookings across two OTAs are the fastest way to wreck your rankings on both.
Which Should You List On First?
If you operate in Europe, the UK or North America
Start with GetYourGuide (and Viator, if you aren’t already on it; see our Viator vs GetYourGuide comparison). Add Klook when your own data shows a meaningful share of Asia-Pacific visitors, or when your product is a ticket, pass or transport-inclusive day tour that Asian travellers book in destination.
Before you apply, check two numbers. First, your visitor nationality data: ticket scans, booking records or your till system’s postcode and country fields. Second, your destination’s share of visitors from Asia-Pacific, which your national tourism body publishes. If both are low, Klook will be a trickle.
A former colleague learned this at a mid-sized heritage attraction in Edinburgh. They listed on Klook in spring 2024 and sold almost nothing for three months.
Visitors from Hong Kong and Singapore were coming through the door; they just weren’t finding the listing. The fix was ordinary: simplified English written for translation, step-by-step directions from Waverley station with photos, and a mobile ticket. Within a season, Klook was bringing in a steady stream of bookings, most of them people the attraction had never reached through GetYourGuide.
If you operate in Asia-Pacific
In Asia-Pacific, the GetYourGuide vs Klook logic flips. In Bangkok, Seoul, Tokyo or Bali, Klook is often the bigger channel for regional travellers, and GetYourGuide brings you the Europeans and Americans. Most operators in these destinations list on both.
Negotiating power flips too. Klook needs strong supply in its core destinations, so an operator with good reviews in Seoul has more room to negotiate commission than one in a city Klook barely serves.
An operator I worked with runs food tours in Bangkok. Klook outsold GetYourGuide roughly three to one for them, but the GetYourGuide customers spent more per booking, mostly on private and evening options. They kept both, put their premium options first on GetYourGuide, and focused on Klook for volume on the standard tour.
When to list on both
For many operators, the answer to Klook or GetYourGuide is both. List on both when your visitors are mixed: a London attraction with strong Chinese, Korean and Singaporean visitor numbers, or any major Asian destination with European demand. GetYourGuide’s terms explicitly allow it (check Klook’s agreement for the same), and the two platforms rarely send you the same customer. Keep your prices aligned across both and your own website, connect both through one booking system, and compare performance per platform every quarter. Our OTA distribution strategy guide covers how to balance the mix.
Both Platforms Want More of Your Business
One more thing to know before you commit. Both platforms are trying to move deeper into your business, not just list it.
Klook’s US listing filing says it wants to help merchants move offline sales online. In its own words, the aim is to “bring more of our merchants’ revenue-generating activities onto Klook and capture a greater share of their businesses.”
GetYourGuide has launched white-label ticketing for attractions and, in 2023, bought a tour operator in Versailles. Our GetYourGuide operator guide covers both.
None of that is a reason to avoid either platform. It is a reason to keep your own booking system, your own customer data and your own direct channel in good order, whichever platforms you choose.
Klook vs GetYourGuide: Operator FAQ
Is Klook cheaper than GetYourGuide for operators?
Usually, on commission. Klook’s rate is commonly reported at 15 to 25%, against GetYourGuide’s 25 to 30%. Klook doesn’t publish its rate, so yours depends on your destination, product and negotiation.
Can I list on both Klook and GetYourGuide?
Yes, on GetYourGuide’s side: its supplier terms are explicitly non-exclusive. Klook doesn’t publish its merchant terms, so confirm there’s no exclusivity clause in yours. Keep prices consistent across both platforms and your own website.
Is Klook worth it for a European attraction?
It’s worth it if a meaningful share of your visitors come from Asia-Pacific, or if your experience is a ticket, pass or day tour that Asian travellers book after arriving. If your visitors are mostly European and American, Klook will add little.
Does Klook have a parity clause?
Klook doesn’t publish its merchant terms, so check your own agreement. Klook does offer travellers a best price guarantee that reportedly covers lower prices found elsewhere, including on the operator’s own website.
How long does it take to get listed on Klook or GetYourGuide?
Klook typically takes two to four weeks, including a business review and commission negotiation. GetYourGuide’s application can be approved quickly, but you aren’t live until your documents are verified and your first listing passes review.
Start With Your Visitor Data
The Klook vs GetYourGuide choice isn’t about which platform is better. It’s about which travellers you want to reach. GetYourGuide brings European and North American demand under published, predictable terms. Klook brings Asia-Pacific travellers, possibly at a lower commission, under terms you negotiate.
This week, pull last season’s visitor nationality data from your booking system or ticket scans. If Asia-Pacific visitors are more than a small fraction of the total, ask Klook for its merchant agreement and a commission quote. If they aren’t, put the time into your GetYourGuide listing instead. Either way, read our Klook operator guide before you apply, so your first listing is built for the travellers Klook actually serves.
One Comment